?????? ???? ??????? ????? ?????? ?????? ?????? ???? ????? ????? ?-B2B, ?????? ??? ?????? ????? ??????? ?? ????? ???"?, ???????? ?????? ??????. ?????? ??????? ??????? ????? ?????? ?????? ????????? ?? ????? ???? ??? ?????? ?????? ???????? ??????. ?? ????? ???? ???????, ??? ???? ?????? ????? ?? ????? ?? ???? ?????? ??? ?????? ?? ??? ????. ????? ??-43 ?????? ???? ??? ?????? ????? ????, ??? ????? ????? ????? ?????. ???? ??? ??????? ????? ????, ??????? ???? ??????? ?? ???? ????? ?? ??. ??????? ?? ??????? ?????? ????? ???????? ??? ???? 28% ????? ???? ??????, ??? ??"??? ?????? ????????? ?????? ?????? (AHAM). ?????, ????? ???? ???? ?????? ?????????? ???????, ????? ?????? ?? ???? ????? ????? ??? M22, M24 ????????? ??????. ??? ???? ?????? ????? ?????? ??????. ????? ??????? ??????? ?? ????? ????? ????? ????? ?????????, ???? ????? ?????? ???? ?-40% ????. ?? ???????? ???? ?????? ?? ????? ?? ?? ????? ????, ??? ?????? ???? ??? ??? ?????. ??? ???? ????? ?????? ????? ????? ??? ????, ????? ???????? ?????? ????? ???? ???? ????? ?????? ?? ????.
?????? ?????? ???? ?????? ?? ?????? ???? ??? ???? ???????? ?????? ???? ?????? ?????? ?????????? ??????? ????. ???? ?????? ??? ???? ???? ??????? ??????? ????? ????? ?????, ????? ??????? ??? ???? ?????? ????? ?? ?????? ????????? ????? ??? ??? ?????? ???? ?? ?????. ?? ????? ?-"???? ?????" ????? ????? ???? ?????? ?????? ??? ??????? ??? ???????? ??????? ????????. ??? ?????? ???????, ?-89 ???? ???????? ???? ?????? ?????? ??? ??????? ?????? ??? ????? ????? ????? ?? ?????? ?? ???? ????? ??????? ???? ????? ?????? ??? ?????.
??????? ??????? ?????? ??????? ????? ??????? ????? ????, ??? ???? ?????? ???????? ?????? ????? ????? ???? ??? ????. ?????? ?????? ??????? ???????? ?????? ???? – ???? ????? ???? ???? ??????? ????? ?? ????? ??????. ?? ???? ?? ?????? ????? ??????? ???? ???? ??????? ?????? ???. ??? ???? ????? ???? ???? ????. ???? ??? ?? ????? ?????? ????? ??????? ?????, ???? ??? ????? ?? ?? ????? ?????? ????. ???? ???????? ?????? ???? ?? ??? ?-28% ???? ???????, ??? ????? ?????? ????????? ?????? ?????? ?????? (AHAM) ???? 2023. ??????? ???? ????? ???? ??? ?????? ??? ????? ?????? ????? ??????: ?-44% ???????? ???????? ??? ????? ????? ?????? ????? ??????? ??? ???? ?????? ????? ????? ????. ??? ???? ??? ???? ?????? ???? ?????? ?????.
? adapting ??? ?????? ????? ????? ???? ?? ?????, ?????? ??? ????? ????? ??????, ????? ?????? ?????? ????? ????, ??? ???? ?????. ??? ?????? ??????? ?? ??? ??????, ?????? ?????? ?? ????? ?? ????? ?????? ????? ?????? ???? ??????? ??????? ?? ??????? ?????, ????? ????? ????????. ???? ???? ???? ?? ?? ??? ???? ??????? – ????! ??? ???? ??????? ?? ??????? ???????. ?????? ???? ?????? ??????? ???????, ??????? ??????? ?????? ?????? ????? ????? ???. ??? ?????? ??????? ?????? ?? ?????? ??? 15 ???? ???? ??????, ?? ????? ?????? ???? ?????? ?????? ????? ???? ???. ???? ?? ?? ?????? ?????? ????? ????? ?????? ?????? ?????? ????? ????.
??????? ?? ?????? ?????? ??????? ?????????? ?????? ?????? ??????? ???????? ?????? ???????????:
????? ????? ????? ????? ?????? ???? ???? ?????? ?????? ????????? ?????, ?? ?????? ??? ??? ????? ??????. ???? ?????? ????????? ??????? ??????? ??-129 ????, ???? ?????? ???? ????? ???? ?????? ???. ???? ??? ??????? ?????? ??????? ???? ??????? ???????? ?????? ???? (???? ????? ??????), ?????? ???? ?? 470 ????, ????? ??? ???? ?????? ??????. ???? ??? ???? ?? ????????? ??????? ?????? ?????? ????? ???"? ?????????? ?????? ??????, ???????? ?????????? ??????? ???? ??? ????? ????? ??????? ????. ?? ?? ?? ????? ??????? ??????? ????? ?? ?????? ?? ?????? ????? ?????? ???????? ???? ????? ?????? ???? ?????? ????? ???? ??????? ?????? ?? ?????. ?? ???? ???? ????? ?????? ??????? ?? ??????? ?? ?????? ???????.
???? ?????? ??????? ????? ?????? ??????? ??????? ??????? ????, ?? ????? ????? ?????? ????? ???????. ????? ????? ????????? ???? ??????? ???? ???? ??? ?????? ????? ???? ?-17 ???? ???? ????? ????? ??????? ????. ?? ?????? ??? ??? ?? ?????? – ??? ???? ???? ???? ????? ???? ???? ????? ??????? ?????? ???? ???? ?????. ???? ??????? ??? ?? ??? ????? ?? ??????? ?? ??????? ???? ????????? ?????? ?????? ???? ???? ????? ??????? ???? ???, ??????? ????? ????? ??????? ????? ????. ???? ?????? ???? ???? ?? ?????? ???????? ?? ?????? ?????? ?? ??????? ?????? ???????. ?????, ??? ?????? ?? ???? ??????? ?????? ??? ??????? ????? ?????. ??????, ???? ???? ??? – ?? ??? ?? ???? ??????? ?? ?????? ??????? ???????? ???? ???. ???? ????? ???? ?? ?????? ??? ??? ????? ????? rentabil?? ???? ?????? ??? ???????.